The only card deck on earth for making better business decisions.
There are 64 “bullshit blind spots” on the road to entrepreneurial success: which ones are keeping you broke, stuck and spinning your wheels?
Picture it: you go to create a quick and dirty website, hell bent on keeping it simple, but then you think you can’t possibly launch without a logo… so you hire a designer. And THEN you realise it’s imperative you have some better pictures taken. But before you can do that you need a new outfit. And a new haircut. And a fancy location complete with a marble coffee table and fresh peonies. The peonies are KEY!
Seven months later, as you’re sitting there taking your 7th online course (this one’s on SEO) while scrolling through millionaires’ websites, comparing their glory to your improvised back-stage mess, you realise the inevitable:
Your quick two-week website project has turned into this totally overwhelming baby mammoth that’s taking up all of your time, has cost you €5,743 to date and hasn’t earned you any money in return. And that you’re far from hitting publish because the more you learn, the more unqualified and unready you feel. Perhaps Aunt Susie was right and you should have just stuck to your safe job instead?
A lot of self-pity, chocolate, journaling, rage, frustration and auto-pep-talks later you think:
Okay okay, so I let my procrastination and perfectionism get the better of me this time. I’m going to pull it together. I can do this. And once I’m successful this won’t happen anymore, right?
Welllllllllllll….cue Britney Spears’ “Oops I Did It Again.” Here’s the thing: your self-sabotage, fears and worries are like little monsters that learn and grow with you. They read every single self-help book you read. They evolve when you evolve. They get stronger as you get stronger. It’s the opposite of what most people think happens with their bullshit: the more sophisticated you get, the more sophisticated they do.
A Bullshit Monster doesn’t just sound like your mean math teacher: they can take the shape of a well-versed guru or guilt you into over-giving through gentleness. They can be your ambition. They can be your drive. They can be your thoroughness. They can take anything that’s good, and transform it into something that’s, well...bullshit.
And they’ll catch you when you least expect it.
Bullshit Monsters® is a creative way to identify and eliminate the 64 invisible mental booby traps on the road to entrepreneurial success.
We’ve all got ‘em: and in fact, there are sixty-four of these invisible Bullshit Monsters® hiding out in the everyday entrepreneur’s mind. Sixty-four little mental booby traps that have the potential to wreak havoc on your dreams and sabotage the best-laid plans.
Why sixty-four?
Well, we ran a study. We interviewed over 1,000 leaders and entrepreneurs from fifteen countries who volunteered to disclose their biggest secret fears, deepest regrets, and hairiest challenges, and it turns out that these sixty-four are the most universal of the Bullshit Monsters® across cultures, ages, industries and perceived levels of success. They’re archetypal patterns that are working against you in the background at all times, whether you’re an entrepreneur in the making or whether you lead a team of 50 people.
It doesn’t matter how hard you work:
Bullshit Monsters® are universal inhibitors.
Hear that? The challenges you’re facing, from procrastination to imposter syndrome to fear around pitching yourself and more have nothing to do with how capable you are...and everything to do with how ready you are.
Most people incorrectly assume that their resistance will go away if only they work harder, get up earlier, establish healthy habits and have enough bulletproof coffee. But that’s not how it works.
Actually, here’s a more accurate representation of how your Bullshit Monsters® invisibly work against in the background:
Working harder sounds like an honorable thing to do. But it can also bring along an invisible Bullshit Monster that makes you do that thing where you keep postponing the finish line and the launch and the celebrations, until you work ceaselessly through weekends and birthdays, turning into a laptop hermit.
Healthy habits sound, well, healthy: until they turn into an abhorrent avoidance tactic. Instead of having the tough conversation, you’ll be sitting around on Meditation Mountain for 4 hours, burning incense.
And crushing any perceived resistance like it’s radioactive sounds so super strong! But it can bring another Bullshit Monster along with it, where you end up pushing yourself into situations you don’t even want to be in. That would-be resistance can actually be your freaking soul yelling at you to stop compromising and forcing yourself to do what you simply don’t want to do.
So how can you defend yourself against this invisible enemy? Ahem, an army of sixty-four invisible enemies?
Introducing
Bullshit Monsters®
The only card deck on earth for banning the bullshit and making better business decisions.
How it works
The cards are a personification of the most common patterns of business bullshit prevalent in us. By seeing them as a monster–something external to you, you’ll stop feeling that you are your patterns and instead realise that you have a choice. Each card comes with an easy action that will take you from fear and stuckness to ease and doing.
Lay out the cards in front of you face up and pick the monster that most resonates with how you feel. Look up what it means, what it causes and what to do about it, stat. If you’re a tarot-fan, spread the cards face down and pull one for a daily pick-you up with actionable advice. You’ll be surprised by how spot on they are!
You’ll go from not having a clue what your Bullshit Monsters® are, what they do and exactly how they manage to turn you from a total pro into a mumbling mouse to seeing your patterns and knowing how to counter each one and trusting yourself to pull off whatever business move is your next.
It’s like Rumpelstilskin, the moment you can name them, they lose their power over you. 👋
End result?
You’ll quickly notice your patterns of fear and self-sabotage, give them a little wink, and then move on to make decisions with clarity and purpose, being just as courageous, daring, authentic and badass as you want to be.
Ban Your Bullshit Monsters®.
What you get when you purchase Bullshit Monsters®:
Get to know our proprietary Bullshit Monster Method and learn how to use humour to unlock fear and self-sabotage: Unearth the patterns that are keeping you from showing up extraordinarily in business.
Introduce the concept of Bullshit Monsters® to your team: Each monster description comes with a section describing its effect on teams and outlining a simple team activity or prompt to move forward, giving you a language for topics that are usually swept under the rug until they fester.
Look up your symptoms: You are facing a specific type of stuckness and want to look up which monsters could be causing the ruckus? We’ve gathered the 49 most inhibiting patterns, including the ones that are hard to talk about, such as money-worry, feeling selfish, small, misunderstood, judgy or angry.
Get access to advanced resources: Learn how leadership coaches and trainers are using the Bullshit Monster method in their practice, alone, one on one and with teams.
The set includes 65 beautifully designed monster cards by Munich-based illustrator Eva Kado and a 150-page guide book, pocket-sized, to bring along wherever you and your monsters go. Hand-wrapped and made in Germany, with biodegradable materials.
